Affiliate marketing is a great way to make money blogging.
But one of the most difficult things bloggers face when getting started with affiliate marketing is making conversions (AKA getting people to actually click your affiliate link and make a purchase!)
Many affiliate marketing newbies struggle to write content that actually leads to conversions. It can be tempting to just throw some affiliate links into your blog posts, and hope that people start clicking them and making purchases.
But without a solid strategy in place, that’s not likely to happen.
These 12 tips will help you confidently write blog posts that actually convert!
What is affiliate marketing? First off, if you aren’t already familiar with affiliate marketing, it’s a way that bloggers can earn money by promoting products and earning a commission on sales. Sales are tracked through a unique “affiliate link” that you use on your blog.
For example, let’s say you blog about makeup and beauty products, and there’s a specific makeup remover that you love. You can become an affiliate for that product, and earn a percentage commission for each sale you refer through your affiliate link. Here are some of the best affiliate networks for bloggers to join.
The beauty of affiliate marketing is that once your blog posts start receiving consistent traffic, you can make money on autopilot from affiliate sales. It’s 100% passive income.
But how do you write blog posts that actually convert? If you want people to actually click your affiliate links and make a purchase, you need to be strategic about your content. You can’t just throw in affiliate links at random to your blog posts.
Here are the best ways to write blog posts that will actually lead to affiliate sales and more dollars in your pocket!
Writing Blog Posts That Convert
1. Install the Pretty Links Plugin
First things first when it comes to writing blog posts that convert, if you have a WordPress blog, the Pretty Links plugin is a lifesaver when it comes to affiliate marketing. It’s completely free to use and allows you to easily track and insert affiliate links into your blog posts.
Pretty Links allows you to create a shorter, custom link for all of your affiliate links and quickly insert them into your blog posts. It also tracks how many clicks you get to each link, so you can use that information to see how well a particular affiliate product is converting.
Also, if any of your affiliate links ever change, you will only have to update the link in Pretty Links once, and it will update all of the links on your blog! This way you don’t have to go into each blog post individually in order to update your affiliate links.
2. Use a Grabby Headline
While the term “clickbait” has a negative connotation, it can actually be a good thing when it comes to getting people to read your affiliate blog posts. Using a very attention-grabbing title that makes your reader think, oh, I’ve got to read that post!
Of course, when they actually do click on your post, you need to make sure you are delivering the promised value of your attention-grabbing title with some amazing content too!
3. Write a “How-to” or Tutorial Post
Some of my highest-converting affiliate posts are in the style of a how-to guide.
This is because people searching for how-to guides and tutorials want to learn how to do something, and they are usually ready to take action in order to do it. They are in more of a buying mindset already, because they’re looking for a solution to an existing problem.
For example, let’s say someone is searching the Internet for “how to start an email list.” If you write a tutorial blog post walking through the steps of starting an email list, this can be a great opportunity for affiliate sales. (Most email marketing platforms have generous affiliate programs that offer recurring commissions.) So if you recommend one or several email marketing platforms in your post, there’s a good chance the reader is going to sign up for one of them, since they’re already in a “taking action” mindset.
4. Write a Review Post
Another type of blog post that leads to more conversions is a review post. Review posts do very well because people searching for “Product Name + Review” are typically just one step away from actually making a purchase, and are looking for additional confirmation from a review.
This is where you can fill in the gap by providing a helpful review that contains your affiliate link for the product. You can write a review post about almost anything: books, household products, gear for a specific hobby, hotels, software, and so on. (These are just examples of things I have personally created successful review posts for! The options are endless.)
If you write a review post for a product, give an honest review. Don’t just go on and on about how wonderful the product is, but explain why you liked it, how it helped you, who it’s good for, and if there’s anything you disliked.
People are more likely to trust you if you’re honest and real instead of sounding like a walking advertisement for the product.
5. Write a Round-Up Post
Round-up posts of affiliate products are a great way to provide value to your readers while promoting your affiliate links.
For example, if you are a beauty blogger, you could do a round-up of the best skincare products of the year. Or if you are a travel blogger, you could write a list of the best hotels in a certain destination. In both scenarios, you can include your affiliate links for all the items on your list.
One of the best types of round-up posts you can do is gift guides. These work for any niche, and are incredibly popular around the holidays, when online spending is at its highest.
6. Explain the Benefits
When writing any type of blog post, it’s important that you explain exactly HOW the affiliate product you’re promoting will help your reader.
People want to know what’s in it for them if they decide to purchase the product you’re recommending.
For example, if you are writing about an amazing shampoo, don’t just say “I love this shampoo!”
You would want to say something like “I love this shampoo because within a week of using it, I noticed that my dry, damaged hair became healthier and shinier and I’ve never gotten that from any other shampoo I’ve tried in the past.”
This clearly shows the benefit of the product and is more convincing as to why the reader might want to purchase this product too.
7. Share Your Personal Experience
Along the same lines as above, sharing your personal experience in an affiliate blog post is an excellent way to increase conversions.
Hopefully as an affiliate, you are promoting a product or service that you have actually used. (I highly recommend that you do!)
Make sure to share your personal experience with the product! Your initial expectations, how they were met, your results with the product, etc.
Do you usually read a few reviews before you buy a product online? Most people do, because they want to assure themselves that other people have had a good experience with the product.
Sharing your own experience with the product you’re promoting is a good way to build trust and increase conversions.
8. Show Proof
Some people are a really hard sell. Just explaining the benefits of a product or sharing your experience with it is not going to be enough to convince them to click on your affiliate link.
It never hurts to include proof of your results in your blog post. Doing this can help convince a reader who is on the fence to make a purchase!
For example, going with my shampoo example from above, maybe you could include a before and after shot of your hair when using the shampoo.
9. Don’t Be Too Salesy
When writing posts with affiliate links, make sure you don’t come off as too pushy. “BUY NOW!!!!” and “You NEED this product!!!” aren’t going to come off too well with your readers.
Instead, focus on writing as if you are speaking to a friend. It builds trust with your readers and helps you establish a connection. It’s much better to build a community with your readers rather than constantly just pushing products on them.
10. Include a Call-to-Action
This is a key element that many people forget in their affiliate blog posts.
A call-to-action is exactly what it sounds like. You are inviting your reader to take the next step – purchasing the product. The best place to include it is at the end of the blog post.
Let’s say you are promoting a book about organization and decluttering in a blog post. A good call-to-action would be: “If you’re ready to take control of your home and declutter your life now, grab your copy of this book today!”
11. Offer an Incentive
A great way to increase conversions is by offering a freebie to anyone who makes a purchase through your affiliate link. (Check the terms and conditions of your affiliate program first, because some programs may not allow this.)
This is definitely more common when it comes to digital products such as online courses, ebooks, software, and product bundles. And it works best if you have your own digital product to offer as a bonus. This is an excellent method to incentivize readers to use your affiliate link to make their purchase, since they’ll get a free bonus out of it.
You can include your incentive at the end of the post with your call-to-action.
12. Don’t Go Overboard on the Links
One final thing to remember is not putting too many affiliate links in your post. If you aren’t careful with this, it can get crowded and distracting. You don’t need to put your affiliate link into a single blog post 15 times. Once per paragraph or less is enough.
Make sure that you DO include your link when you are describing the benefits of the product/sharing proof and again at the end of the post with your call-to-action. These are the most important places where someone is most likely to click.
Dale is the founder of Blogging Her Way where she teaches aspiring bloggers how to make money doing what they love. She has been earning money from affiliate marketing for over four years and loves sharing her tips and strategies with others.